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The Role of Entrepreneurs in the Development of Business and Marketing in the Digital Economy

Year: 2024

Type: article

Abstract: Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics, e-commerce, artificial intelligence and innovative technologies, companies will be able to deliver their products and services to customers quickly and efficiently. Also, in the context of the digital economy, social responsibility and environmental approaches also play an important role in increasing customer trust in brands.

Source: International Journal of Economic Integration and Regional Competitiveness

DOI: 10.61796/ijeirc.v1i9.211

Author: Rakhmonova Feruza Musakulovna

Institution: Samarkand State Architectural and Civil-Engineering Institute

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4405267192

FWCI:

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