Work

Meta-Entrepreneurship

Year: 2024

Type: article

Abstract: Metaverse entrepreneurship has emerged as an innovative topic alongside the development of generative AI, agentic AI and metaverse. This study conceptualizes meta-entrepreneurship as a novel form of entrepreneurial activity that enables value creation within virtual and physical realms and proposes an analytical theoretical framework based on a systematic literature review, observations, and focus group study. Our framework is structured around three layers (infrastructure, content, and experience) and two domains (metaverse-based operational domain and AI-based production domain), aims to conceptualize “what is meta-entrepreneurship” and identify new possibilities. The research highlights the multifaceted impact of meta-entrepreneurship on individuals, corporations, industries, societies, and countries. Further, we delineate three pathways to achieve meta-entrepreneurship, analyze nine critical challenges, and propose potential future research directions to contribute to the theoretical foundation of this emerging field.

Source: Journal of Global Information Management

DOI: 10.4018/jgim.364094

Authors: Yingying Zhang, Keng Siau

Institutions: City University of Hong Kong, Renmin University of China, Singapore Management University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4405278723

FWCI: 20.4

Cites: 60

Cited by: 46

Related to: 10