A study on participant satisfaction and improvement strategies for marathon events in Taiwan
Year: 2024
Type: article
Study design: Observational Study
Abstract: Since 2008, road running and marathon events in Taiwan have flourished. Although the COVID-19 pandemic temporarily reduced events, activities have gradually resumed, and marathons continue to attract many participants. This study explores participants' motivations and satisfaction with Taiwan's major marathons. Using surveys, it analyzes satisfaction and dissatisfaction with event services. Results show low satisfaction with registration and post-event services, especially payment systems, refund processes, and post-race recovery services. Pre-race services, such as accommodation and dining, scored lower, while racecourse design and traffic control require improvement. Timing services and aid stations received higher ratings, but finish-line shuttles and toilets along the route remain insufficient. The study suggests optimizing registration platforms, adding payment options, improving racecourse design, and strengthening post-race services. Enhancing volunteer training and providing timely event updates are also emphasized.
Author: Han-Chen Huang
Institution: Chung Hua University
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405292780