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Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

Year: 2024

Type: article

Abstract: This research aims to find out the impact of KPPS promotion on the interest of saving the Society in the West Sumatra BTM Branch of the Rumbai River. This study used a quantitative approach with a Likert scale instrument. The study sample consisted of 325 respondents. The analysis used the validity and reliability test of SPSS 25. The abstract is written in English. The results of the study show that promotion has a positive and significant impact on the public's interest in saving.

Source: Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen

DOI: 10.47663/jmbep.v10i2.461

Author: Harpendri eko putra

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405295564

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