Work

When English isn’t enough in advertising: the role of language, ad length, and complexity in consumer attitudes across Spain and Poland

Year: 2024

Type: article

Source: Multilingua

DOI: 10.1515/multi-2024-0090

Authors: Ana María Rojo López, Katarzyna Anna Nowak

Institutions: Universidad de Murcia, Universidad Católica de Murcia

Language: English

Topic: Linguistic and Sociocultural Studies

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405318259

FWCI:

Cites: 28

Cited by:

Related to: 10