Is social media or word-of-mouth more effective in halal-based mobile application usage?
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Islamic marketing
Institution: Universiti Brunei Darussalam
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405331677