Work

Examining the intention-behavior gap in consumer switching: the moderating role of switching costs

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-08-2024-0568

Author: Cong Zhao

Institution: Shangqiu Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405334699

FWCI: 5.581

Cites: 48

Cited by: 11

Related to: 10