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Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali

Year: 2024

Type: article

Abstract: This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.

Source: West Science Interdisciplinary Studies

DOI: 10.58812/wsis.v2i11.1447

Authors: Ni Desak Made Santi Diwyarthi, Rahmi Setiawati, I Wayan Adi Pratama, Darmawan Listya Cahya, Muchlis Daroini

Institutions: Politeknik Pariwisata Bali, Politeknik Internasional Bali, Universitas Esa Unggul, Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405338216

FWCI: 0.744

Cites:

Cited by: 1

Related to: 10