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American Experience in Implementing the Concept of Relationship Marketing in the Beekeeping Industry

Year: 2024

Type: conference-paper

Abstract: The article assesses the experience of implementing the concept of relationship marketing in the beekeeping industry in the United States through the creation of professional associations of farms. Some characteristic features of sectoral interactions of small enterprises of the agro-industrial complex with other market participants are highlighted, an analysis of honey marketing channels through cooperative enterprises is carried out. Based on the results obtained, appropriate recommendations were given to improve the efficiency of beekeeping development in the regions of honey-producing countries.

DOI: 10.34660/inf.2021.18.10.003

Author: Y.V. Kozyaychev

Institution: Belgorod National Research University

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Decent work and economic growth

Open Access status: green

Funder: Lomonosov Moscow State University

OpenAlex ID: W4405347905