Public Relations Practices and the Image of Akwa Ibom State House of Assembly
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study investigated the image of the eighth Akwa Ibom State House of Assembly among Akwa Ibomites. The survey research method was adopted for a sample size of 400 out of Akwa Ibom’s population of 6,888,776. The questionnaire was adopted for data collection with the stakeholder and impression management theories as frameworks. With data analysed in tables and simple percentages, the findings from the study revealed that: 50% of the respondents perceived the public relations practices of the Eighth Akwa Ibom State House of Assembly as insufficient to put them in a good light in the eyes of the public; public confidence in the eighth Akwa Ibom State House of Assembly is low, 31%; the perception of 37% on the public relations practices of the Eighth Akwa Ibom State House of Assembly is informed by what they read or viewed in the media. It was concluded in the study that the public relations practices of the Akwa Ibom State House of Assembly have not been enough to give them a solid public image. It was, therefore, chiefly recommended among other things, that the eighth Akwa Ibom State House of Assembly embarks on more grassroots engagement in the discharge of their duties. Suggestions were made for further studies.
Authors: Selong, P. A., Ukeje, P. I., Idiong, N. S.
Institution: University of Uyo
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405369780