Translation Strategies for Cultural Publicity from the Perspective of Skopos Theory: Taking Gannan Hakka Culture as an Example
Year: 2024
Type: conference-paper
Abstract: As an important part of Chinese culture, Hakka culture in Gannan(the south of Jiangxi province), has a long history, unique folk customs and rich cultural heritage.In the context of globalization, cross-cultural communication is particularly important.To better spread the Hakka culture of Gannan in the international community, it is necessary to adopt effective translation strategies.Taking Hakka culture in Gannan as an example, this paper discusses the translation strategies of cultural external publicity under the guidance of Skopos theory, which holds that translation should follow the principle of purpose, that is, to achieve the intended function of the target text.By analyzing the characteristics of Hakka culture in Gannan and the cultural background of the target audience, this paper puts forward some targeted translation strategies: transliteration plus interpretation, direct translation plus interpretation and free translation to carry out case analysis from three perspectives of food culture, architectural culture and folk culture, and then combines the theory with specific examples of Hakka culture in southern Jiangxi.These strategies aim to achieve the intended purpose of external publicity translation, namely, to effectively promote cultural exchange and understanding.The study not only provides some theoretical guidance for the external publicity translation of Hakka culture in southern Jiangxi, but also provides some reference for the international communication of Chinese culture.
Authors: Baochuan Chen, Jianuo Cao
Institution: Gannan University of Science and Technology
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405369781