Work

Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2024-0350

Authors: Matthew Noble, Denni Arli, Rajesh Rajaguru

Institution: University of Tasmania

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405375518

FWCI: 1.522

Cites: 46

Cited by: 3

Related to: 10