Year: 2024
Type: conference-paper
Abstract: This article mainly studies student profiling behavior in marketing education in universities. Portraiting marketing students can help solve the problem of identifying and judging their marketing professional abilities. The process of constructing a student portrait system in marketing education mainly includes four steps: data collection and processing, label extraction, forming a label system, and portrait formation. After the marketing ability of students is specifically represented through portraits, we can provide personalized and accurate marketing education resources, teaching methods, and evaluation systems based on the label characteristics and needs of different students.
Authors: Xinxin Wang, Jingqiu Wang
Institution: Shandong Institute of Commerce & Technology
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W4405384588