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Penerapan Customer Relationship Management (CRM) di Alfamart

Year: 2024

Type: article

Abstract: Customer Relationship Management (CRM) is a strategic approach that companies use to manage interactions and relationships with customers. In Indonesia, Alfamart as one of the largest minimarket chains implements CRM to increase customer satisfaction, loyalty, and ultimately, increase sales. This study aims to analyze the implementation of CRM in Alfamart, as well as its impact on customer satisfaction and loyalty.

Source: Inisiatif Jurnal Ekonomi Akuntansi dan Manajemen

DOI: 10.30640/inisiatif.v4i1.3481

Authors: Sabina Siti Sholeha, Theresia Longga, Muhammad Hilmana Chaska

Institution: Universitas Pembangunan Jaya

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405403811

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