Work

Internationalization of the Brand - Strategies and Challenges

Year: 2024

Type: article

Source: Global and Regional Dimensions of International Economic Relations

DOI: 10.58861/tae.grdier.2024.20

Author: Aneta Lazarova

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405445293

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Related to: 10