Year: 2024
Type: article
Abstract: This study examines consumer behavior in relation to watching movies, focusing on the specificities of decision-making as a film consumer, the links between the film interpretation of product life cycle theory and the way in which individual and social factors influence film viewing. The logical structure of the study, which is mainly based on literary sources, can be divided into three parts: an analysis of the consumer decision-making process, in particular in terms of extended purchasing decisions (which can be expressed at the level of both home and out-of-home movie watching decisions); an interpretation of the film life cycle model and the consumer entry points per life cycle stage; and an exploration of the film-specific characteristics of various consumer-specific influencing factors. The study highlights that movie watching preferences and decision making are a complex process involving many factors, and provides a comprehensive insight into understanding the dynamics between consumer behavior and the movie industry, which should be of particular value to any marketer or researcher working in the movie industry.
Authors: Ádám Horváth, Dr. Balázs Gyenge
Institution: Magyar Agrár- és Élettudományi Egyetem
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4405456316