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Loyalty Programmes as Retailers’ Communication Tools during a Period of Social Change

Year: 2024

Type: article

Source: Communication Today

DOI: 10.34135/communicationtoday.2024.vol.15.no.2.7

Authors: Daniela Kollárová, Andrii Kushnarevych

Institution: Ss. Cyril and Methodius University in Skopje

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerstvo školstva, vedy, výskumu a športu Slovenskej republiky

Award: G5704141386

OpenAlex ID: W4405466282

FWCI:

Cites: 53

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Related to: 10