Research on the Mode of E-Commerce Assisting Agricultural Innovation and Entrepreneurship under the Background of Platform Economy—A Case Study of E-Commerce Assisting Farmers in Wenchuan County
Year: 2024
Type: article
Abstract: This paper takes the case of e-commerce aiding agriculture in Wenchuan County as an example to analyze the specific practices and economic benefits of e-commerce aiding agriculture in Wenchuan County. It is discovered that there exist problems such as backward infrastructure construction, shortage of skilled talents, and insufficient market credibility in e-commerce aiding agriculture in Wenchuan County. According to the innovation theory and in combination with the background of platform economy, this paper puts forward strategies and suggestions such as innovating the supply of industrial space, strengthening the introduction and cultivation of talents, and guaranteeing the quality and safety of agricultural products, with the aim of providing references for the development of rural e-commerce.
Authors: Shiqi Liang, Hui Cheng
Institution: Zhaoqing University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405480799