Work

The revised model for initial and continued involvement in fantasy football

Year: 2024
Type: article
Abstract: Fantasy football (FF) is an online game that has become an increasingly important part of how fans consume the sport. Wilkins et al.’s (2023) Model for Initial and Continued Involvement in Fantasy Football (MICIFF) proposed several possible motivations for why individuals play FF. The present study aimed to examine the validity of this model to provide evidence for the potential applications that can be drawn. In addition, potential age-related differences in perspectives were also explored. Integrative content analysis of qualitative responses from 698 FF players revealed support for 12 of the 15 factors in the model. No evidence was found for two factors, whilst amendments were made to another factor. Two new factors emerged from the analysis. Chi-square tests identified significant differences between younger and older adults in five factors. These changes are reflected in a revised Model for Initial and Continued Involvement in Fantasy Football (r-MICIFF). The findings enhance our understanding of why individuals participate in FF, and we discuss the potential implications of this for both players and stakeholders in the game.
Language: English
Open Access status: hybrid
Estimated APC paid: $2,760
OpenAlex ID: W4405484834
FWCI: 2.167
Cites: 46
Cited by: 3
Related to: 10