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The Impact of Cultural Values, Emotional Intelligence, Social Responsibility, and Perceived Social Norms on Helping Behavior in Malaysian Young Adults

Year: 2024

Type: article

Abstract: This study investigates the influence of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior among Malaysian young adults.Using a sample of 415 participants, data were analyzed through correlation and multiple regression methods.The results indicate that social responsibility (β = 0.44, p < .001) was the strongest predictor of helping behavior, followed by perceived social norms (β = 0.39, p < .001),emotional intelligence (β = 0.36, p < .001),and cultural values (β = 0.24, p = .002).Together, these predictors accounted for 69.3% of the variance in helping behavior (R² = 0.693, F(4, 410) = 213.45,p < .001).These findings highlight the pivotal roles of moral obligation, societal expectations, and emotional awareness in fostering prosocial actions within a collectivist cultural context.The study provides key insights for designing community and educational programs aimed at promoting helping behavior among youth.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i12/23999

Authors: Aini Azeqa Ma’rof, Mohamad Naqiuddin Dahamat Azam, Mohd Roslan Rosnon

Institution: Universiti Putra Malaysia

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405507117

FWCI: 0.722

Cites: 7

Cited by: 1

Related to: 10