Work

Harnessing Innovation and Digital Marketing in the Era of Industry 5.0

Year: 2024

Type: book-chapter

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/979-8-3693-7362-0.ch007

Author: R. Vettriselvan

Institution: AMET University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4405530097

FWCI: 10.95

Cites: 24

Cited by: 8

Related to: 10