Work

Enhancing B2B sales through digital transformation: Insights into effective sales enablement

Year: 2024

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2024.12.009

Authors: Sandip Mukhopadhyay, Harri Terho, Rakesh Singh, Deva Rangarajan

Institutions: Indian Institute of Management Sambalpur, University of Turku, Institute of Management Technology, Centre National de la Recherche Scientifique, Université de Lille, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4405537801

FWCI: 12.25

Cites: 57

Cited by: 28

Related to: 10