Problematizando la «mermelada»: la publicidad estatal y su influencia en la agenda de los medios en el Perú
Year: 2024
Type: article
Abstract: This article examines the influence of state advertising on the media in Peru, focusing on the concept of «mermelada», a term used to describe the exchange of economic or advertising favors between the state and the media in return for favorable coverage. Through a review of the literature on media capture and a quantitative analysis of historical data on state advertising investment, the study concludes that, while the narrative of «mermelada» has gained strength in political discourse, the state's actual ability to capture major media outlets is in decline.
Author: Jaime Cordero Cabrera
Institution: Universidad Científica del Sur
Language: English
Topic: Media Influence and Politics
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405540861