Work

Pengaruh Servicescape dan Menu Diversity terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan

Year: 2024

Type: article

Abstract: This study aims to determine and measure the influence of Servicescape and Menu Diversity on Customer Satisfaction and Customer Loyalty in Prigen District. This study is a quantitative study with a sample of 116 respondents using purposive sampling techniques with SPSS 22 analysis tools. The results of the study indicate that Servicescape has a significant effect on Customer Satisfaction, Menu Diversity has a significant effect on Customer Satisfaction, Servicescape has a significant effect on Customer Loyalty, Menu Diversity has a significant effect on Customer Loyalty, Servicescape through Customer Satisfaction has a significant effect on Customer Loyalty, Menu Diversity through Customer Satisfaction has a significant effect on Customer Loyalty.

Source: Economic Reviews Journal

DOI: 10.56709/mrj.v3i4.494

Authors: Mita Septiana Yuana Putri, Miftahul Huda

Institution: Universitas Yudharta Pasuruan

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405548566

FWCI:

Cites:

Cited by:

Related to: 10