Tourism and hospitality SMEs and digital marketing: what factors influence their attitude and intention to use from the perspective of BRT, TAM and IRT
Year: 2024
Type: article
Study design: Observational Study
Authors: Naveed Ahmad, Hafiz Muhammad Wasif Rasheed
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405550179