Year: 2024
Type: article
Abstract: UMKM have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM . The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews and literature study. The research results show that the use of social media such as Instagram, Facebook and WhatsApp can significantly increase brand awareness and market reach of Kampoeng Jadoel UMKM . Through interesting content and active interaction strategies with customers, UMKM are able to increase sales and consumer loyalty. Digital marketing has proven to be an effective, efficient and affordable solution for MSMEs in developing their business in the digital era.
Source: jurnal ABDIMAS Indonesia
Authors: Ahmad Ashifuddin Aqham, Laksamana Rajendra H.A.F, Haris Ihsanil Huda, Bagus Sudirman, Moh Muthohir
Institution: Universitas Sains dan Teknologi Komputer
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405582249