Work

A Study on Optimization of Marketing Strategies for Ningxia's Cultural Tourism under the Perspective of Global Tourism

Year: 2024

Type: article

Abstract: With the rapid development of tourism in China, global tourism, as a new concept of tourism development, has gradually become a new engine to drive local economic growth. Ningxia, as an essential part of Northwest China, boasts rich natural landscapes and a profound cultural heritage, making it an ideal place for developing global tourism. However, there are still many deficiencies in the marketing strategies of cultural tourism in Ningxia, which urgently need to be optimized to meet the demands of the tourism market in the new era. The present study endeavors to explore avenues for optimizing the marketing strategies of cultural tourism in Ningxia from the perspective of global tourism, and using SWOT analysis aiming to provide theoretical support and practical guidance for the sustainable development of cultural tourism in Ningxia.

Source: Advances in Economics Management and Political Sciences

DOI: 10.54254/2754-1169/2024.18401

Author: Quan Sun

Institution: Ningxia Vocational Technical University of Industry and Commerce

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405590455

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