SWOT Analysis of NBC Universal Integrated Online & Offline Strategies: Analysis and Recommendations
Year: 2024
Type: article
Abstract: The famous company Universal Pictures has achieved great success and popularity in the entertainment industry. The company has undergone several major changes since its inception. In recent years, its parent company, NBC Universal, has begun to develop offline theme parks, linking their film production to theme parks and a widely spread brand image, with some success. The purpose of this thesis is to analyze how NBC Universal is applying online and offline strategies to enhance its movie production’s impact globally and identify its weaknesses and threats as well. The thesis uses SWOT analysis to identify its business model and provide possible suggestions. A questionnaire regarding how much people know about Universal Studios has been distributed to find possible trends. By studying the strengths and weaknesses of the company’s management, there are some possible strategies that NBC Universal can further apply in the future.
Authors: Xiaoyang Chen, Chuhan Zhou
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405591247