Powerful tools for personalisation: Using large language model-based agents, knowledge graphs and customer signals to connect with users
Year: 2024
Type: article
Source: Applied marketing analytics
DOI: 10.69554/nmce9908
Authors: Seth Earley, Sanjay Mehta
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4405593276