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Spectator Satisfaction with the Malaysian Football League (MFL) Match at Stadium Majlis Bandaraya Petaling Jaya (MBPJ)

Year: 2024

Type: article

Abstract: This research investigates the factors influencing spectator satisfaction at Malaysian Football League (MFL) matches held at Stadium MBPJ.The primary objectives are to identify key spectator satisfaction factors and provide actionable recommendations for enhancing the overall match-day experience.A quantitative research design was employed, utilizing a structured questionnaire adapted from the SERVQUAL model, which included demographic questions and 21 items assessing service quality dimensions.A representative sample of 370 participants was selected through probability sampling techniques.The result indicated that factors such as responsiveness (x̄ = 4.79, SD = 0.52), tangibility (x̄ = 4.74, SD = 0.58), and empathy (x̄ = 4.44, SD = 0.44) significantly impacted spectator satisfaction levels.Based on these findings, recommendations include improving facilities, enhancing staff training, and fostering personalized interactions to optimize the spectator experience at MFL events.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i12/23729

Authors: Muhammad Faiq Dzihny Suhadzri, Siti Aishah Wahab, Nurul Shahida Hamdan, Siti Fadhilah Abdul Hamid, Hasnul Faizal Hushin Amri

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

Funder: Universiti Teknologi MARA

OpenAlex ID: W4405596198

FWCI:

Cites: 2

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Related to: 10