Work

Regional Culture Design Features Studies of Traditional Food Packaging Based on the Kano Model to Enhance Consumers Satisfaction

Year: 2024

Type: article

Abstract: This study explores the design principles of regional traditional food packaging, focusing on Kaifeng traditional peanut cake and using the Kano model.The research first applies the three levels of cultural theory to identify cultural design features for the packaging.Then, a questionnaire survey collects data on user demands for these features.By categorizing these demands through the Kano model and calculating the priority of each feature using the better-worse coefficient, the study uncovers the intrinsic user needs for the packaging design.The findings highlight the impact of cultural design features on consumer satisfaction and identify which are most valued by users.This analysis informs the key cultural design elements for Kaifeng traditional peanut cake packaging, ultimately enhancing the aesthetic and practical value of regional traditional food products by aligning them with regional culture and user satisfaction.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i12/23704

Authors: Yue Ba, Sazrinee Zainal Abidin, Nazlina Shaari, Raja Ahmad Azmeer Raja Ahmad Effendi

Institution: Universiti Putra Malaysia

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405597992

FWCI:

Cites: 19

Cited by:

Related to: 10