Year: 2024
Type: article
Abstract: This study examines the phenomenon of “PK Live streaming” on Douyin, a leading Chinese social platform for short‐form content. Through participant observation and in‐depth interviews, the study explores the underlying motivations that drive users to participate fervently in PK Live streaming. Notable for its direct format, heightened emotional intensity and symbolic components, PK Live streaming has generated significant financial gains. The results of the study highlight the important role of interaction rituals in shaping user behavior during PK Live streaming sessions. This analysis elucidates how the strategic deployment of interaction rituals in PK Live streaming systematically engages users, capturing their attention and driving platform success.
Source: Symbolic Interaction
DOI: 10.1002/symb.1217
Authors: Han Bao, Hyoungil Joo
Institution: Yeungnam University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
Estimated APC paid: $3,450
OpenAlex ID: W4405603294