Work

Pendampingan UMKM untuk Meningkatkan Omset Penjualan di Era Digital pada UMKM Keripik Singkong di Desa Wanajaya Kecamatan Cibitung

Year: 2024

Type: article

Abstract: MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.

Source: Kegiatan Positif Jurnal Hasil Karya Pengabdian Masyarakat

DOI: 10.61132/kegiatanpositif.v2i4.1416

Authors: Melani Putri, Etty Zuliawati Zed, Vanessa Dwie Meimita, Ulan Ulan

Institution: Universitas Pelita Bangsa

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, No poverty, Zero hunger

Open Access status: diamond

OpenAlex ID: W4405616866

FWCI:

Cites:

Cited by:

Related to: 10