Year: 2024
Type: article
Abstract: Marketing behaviour for farmers refers to the actions, decisions, and strategies they employ in the promotion, sale and distribution of their agricultural products. This behaviour encompasses a range of activities including identifying target markets, pricing products, selecting distribution channels, promoting goods and managing customer relationships. So, a study was conducted to know the marketing behaviour of mango growers in Kachchh district. Ex- post facto research design was used for this study. The study was conducted in four talukas of Banaskantha district and reveal suggestions from mango growers to overcome the constraints.
Authors: HC Chaudhari, GR Patel
Institution: Sardarkrushinagar Dantiwada Agricultural University
Language: English
Domain: Life Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W4405649749