Year: 2024
Type: article
Study design: Observational Study
Abstract: The increasing global demand for Halal practices, driven by the growing Muslim population and expanding Halal tourism market, presents significant opportunities for the hospitality and restaurant industries.In Japan, a non-Muslim-majority country, addressing the needs of Muslim tourists has become increasingly important.Despite efforts to cater to this market, challenges such as fragmented Halal certification systems, inconsistent practices, and limited awareness among restaurant owners persist.This study examines the readiness of restaurant owners in Japan to adopt Halal compliance, focusing on the roles of Halal awareness, Halal understanding, and their influence on Halal intention.The study analyzes data collected from restaurant owners through structured questionnaires, revealing that while Halal understanding influences compliance intentions, Halal awareness plays a more pivotal role in driving behavioral changes.The results show notable gaps in awareness and understanding, significantly impacting Halal adoption in Japan's restaurant industry.The findings offer practical recommendations for policymakers, certification bodies, and industry stakeholders.By addressing these challenges, Japan can strengthen its position as a Muslim-friendly destination and capitalize on the growing demand for Halal tourism.
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405657468