Work

The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda

Year: 2024

Type: article

Abstract: The E-Wallet DANA service is a new breakthrough with current technological advances to facilitate transactions in several digital products, designed with maximum security and comfort to provide convenience in every transaction with the various service features provided. The purpose of this study was to determine the effect of promotion and satisfaction on user loyalty E-Wallet Dana in Samarinda. This research method is quantitative by taking 109 respondenents to be sampled using a likert scale. From the result of multiple linear regression analysis, it was found that promotion had no effect on the loyalty of E-Wallet users and consumer satisfaction had an effect on users of E-Wallet Dana.

Source: Sebatik

DOI: 10.46984/sebatik.v28i2.2254

Authors: Sukirman Sukirman, Zilfana Zilfana, Mita Sonaria, Astrid Napita Sitorus, Orfyanny S. Themba, Yulindawati Yulindawati

Institutions: Universitas 17 Agustus 1945 Samarinda, Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya, STMIK Widya Cipta Dharma

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405675718

FWCI: 0.516

Cites:

Cited by: 1

Related to: 10