Work

Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2024-0370

Authors: Simran Kaur, Yit Sean Chong, Pervaiz Khalid Ahmed, Md Yunus Ali

Institutions: Monash University Malaysia, Sunway University

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405692905

FWCI: 0.73

Cites: 42

Cited by: 1

Related to: 10