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Rancangan Strategi Pemasaran Produk dan Peningkatan Kinerja Kewirausahaan Bagi Karyawan UMKM Konteng Kacang Sari, Desa Tamblang

Year: 2024

Type: article

Abstract: Konteng kacang sari is a traditional Tamblang cake made from peanuts and sugar. This konteng cake generally has a sweet taste due to the use of sugar in the making of konteng cake. Konteng kacang sari is made with traditional tools by employees. This kue konteng kacang sari has developed since 1967 in Tamblang and has become a typical Tamblang snack and can be found in many shops and stalls in Tamblang. Based on observations of MSMEs, there are many obstacles in product marketing and the need for internet marketing training. The development of marketing training for UMKM Konteng Kacang Sari aims to increase sales volume through social media marketing in order to reach the widest possible consumers.

Source: ABDI SATYA DHARMA

DOI: 10.55822/absd.v2i2.605

Authors: Ni Made Sri Ayuni, Kadek Indri Martini, Ni Putu Rita Suparyantini

Institution: Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger

Open Access status: diamond

OpenAlex ID: W4405693769

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