Work

Dynamic norms and organ donation

Year: 2024

Type: article

Abstract: We conduct three experiments with over 1600 subjects to examine the impact of dynamic norms on organ donation. We find that dynamic norms (low‐prevalence behaviors framed as increasing in popularity over time) significantly increase organ donor registration, and that this effect is mainly driven by dynamic trends (prevalence of behaviors with a growth trend). The positive effect of dynamic trends on organ donor registration is better than that of combined norms (low‐descriptive but high‐injunctive behaviors). The underlying mechanism may be future norm perceptions and moral emotions (elevation). Our paper presents a novel and effective strategy to increase organ donation.

Source: Economic Inquiry

DOI: 10.1111/ecin.13274

Authors: Ruqian Zang, Jianbiao Li, Xiaofei Niu

Institution: Shandong University

Language: English

Topic: Organ Donation and Transplantation

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: green

Funders: National Natural Science Foundation of China, Natural Science Foundation of Shandong Province, National Social Science Fund of China