Work

Symbolic value and embeddedness of an industrial megaproject: Tesla’s Gigafactory Berlin-Brandenburg

Year: 2024

Type: article

Abstract: Large-scale industrial settlements, such as the establishment of multinational enterprise (MNE) subsidiaries, are megaprojects that face additional challenges when embedding the subsidiary in the region. Part of these challenges may be due to contrasting symbolic values of the industrial project, which can facilitate or hinder embeddedness. This study considers the relevance of symbolic value for the embeddedness of an industrial megaproject through the case of Tesla’s Gigafactory Berlin-Brandenburg. Based on 23 interviews, we examine differences in the symbolic representation of the project among stakeholder groups and show that symbolic value can have supportive or divisive effects on the settlement process and embeddedness.

Source: Cambridge Journal of Regions Economy and Society

DOI: 10.1093/cjres/rsae045

Authors: Max Roessler, Paula Prenzel, Daniel Schiller

Institution: Universität Greifswald

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Sustainable cities and communities

Open Access status: hybrid

Estimated APC paid: $4,574