Year: 2024
Type: article
Abstract: Under the background of new media, in the process of library development, branding is the inevitable choice. In the process of brand development, libraries must strictly follow the principles of harmonious system, sustainability, scientificity, personalization, emotion and benefit, and realize library brand construction according to the operating procedures of library brand construction, brand research and brand promotion. Based on the background of new media, this study analyzes and discusses the development model of library branding.
Author: Zhengfang Lv
Language: English
Topic: Web and Library Services
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4405729635