Year: 2024
Type: article
Abstract: branch in Kuala Lumpur and relocate to Kelantan. This strategic move allowed the family to focus their energies on growing the newly founded business. The transfer was a huge success, and Rumah Bekam Panji Medispa immediately became famous. Their increasing clientele expansion quickly demonstrated the need for a larger, more hospitable facility. With this new site, they were able to meet increased demand by offering adequate space to cater to their growing customers while also considerably improving the overall customer experience. During this transformation era, Putra Aiman was offered an opportunity to study retail entrepreneurship at the University of Malaysia Kelantan. Taking advantage of this opportunity, he improved his business knowledge and talents. His commitment to combining traditional techniques with modern therapeutic standards prompted him to earn the Malaysian Skill Certificate Level 3 (SKM 3) in therapy. Through this, he bridged the gap between traditional practices and contemporary therapeutic approaches, enhancing his professional reputation and contributing to the family business's continued success.
Authors: Hasif Rafidee Hasbollah, Dzulkifli Mukhtar, Adni Halianie Adnan, Adlina Azmi
Institution: Universiti Malaysia Kelantan
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4405740849