Work

Research on the Impact of Corporate Mergers on the Market

Year: 2024

Type: article

Abstract: This paper explores Microsoft’s $68.7 billion acquisition of Blizzard Entertainment, a landmark deal in the gaming industry. It analyzes the impact on Microsoft’s market position, business strategy, and financial performance. The paper starts with a review of merger and acquisition theories, then compares Microsoft’s and Blizzard’s pre-acquisition market positions and strategies. It assesses the effects of the acquisition on Microsoft’s market performance, strategic adjustments, and financial outcomes. Finally, it provides insights and recommendations based on current industry trends for Microsoft and other businesses.

Source: Frontiers in Business Economics and Management

DOI: 10.54097/hp3g7p31

Author: Yichen Wang

Language: English

Topic: Corporate Finance and Governance

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405747664

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