Year: 2024
Type: article
Abstract: With the rapid development and increasing popularity of artificial intelligence technology, its influence has penetrated into every corner of the social economy. The marketing field has also ushered in unprecedented changes. The introduction of AI technology has not only reshaped the strategies and execution methods of traditional marketing, but also opened up new paths for the future development of marketing. This paper conducts a case study on Amazon to explore the wide application direction of AI technology in the field of marketing, especially focusing on how AI learning systems play a key role in various core processes of marketing, and the emerging development trends emerging in this process. Through research, it is found that AI technology still has great development potential in marketing in many aspects such as market and customers. At the same time, the challenges that come with it cannot be ignored. It requires joint efforts from both inside and outside the industry to ensure that AI technology can develop healthily and sustainably in the field of marketing. From a practical perspective, this study helps companies better understand and apply AI technology to improve the efficiency and effectiveness of marketing, so as to formulate more scientific and effective marketing strategies. From a theoretical perspective, this study helps enrich marketing theory and promote the development of marketing disciplines. The introduction of AI technology provides new tools and methods for marketing, but also brings new challenges and problems. In-depth research on these issues will help improve the marketing theory system and provide theoretical support for future marketing practices.
DOI: 10.54097/9x1at127
Author: Ruichen He
Institution: Zhongnan University of Economics and Law
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4405747783