Year: 2024
Type: article
Abstract: With the rapid development of cross-border e-commerce in China, countless outstanding companies are emerging in this sector. However, due to the ongoing deterioration of the competitive landscape, the traditional model of participating in third-party platforms has increasingly become unsuitable for startups. Compared to relying on third-party platforms, operating an independent website allows businesses to avoid excessive competition, accumulate user data, build a strong brand identity, and avoid platform regulations. For startup cross-border e-commerce businesses, particular attention should be given to accurately targeting niche markets, emulating successful competitors, establishing a DTC (direct-to-consumer) independent website and social media channel matrix, and strategically allocating team members to successfully expand internationally.
DOI: 10.54097/d3gggp90
Author: Xinyu Chen
Institution: University of Shanghai for Science and Technology
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405747784