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Assessing the Attitude of Entrepreneurs towards Agri-Business in Tamil Nadu Using a Standardized Measurement Scale

Year: 2024

Type: article

Abstract: This study examines the attitudes of entrepreneurs towards agribusiness, focusing on how various factors influence their entrepreneurial ventures in the agricultural sector. The study employs a robust methodology, using Thurstone and Chave's scaling technique to construct and validate an attitude scale. Results indicate that the majority of entrepreneurs (51.33%) exhibit a moderately favorable attitude towards agribusiness, with a notable proportion 28.67% showing a highly favorable disposition. This favorable attitude is attributed to factors such as opportunity identification, resource pooling and resilience, despite the inherent risks and seasonal fluctuations viz., weather conditions, supply and demand etc., associated with agribusiness.

Source: Asian Journal of Agricultural Extension Economics & Sociology

DOI: 10.9734/ajaees/2024/v42i122658

Authors: Thilagam J., J. Unnati, C. Cinthia Fernandez, G.A.Atheequlla, P.P.Murugan

Institutions: Tamil Nadu Agricultural University, Tata Institute of Social Sciences, Indian Institute of Horticultural Research

Language: English

Topic: Agricultural Development and Management

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4405759622

FWCI:

Cites: 8

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Related to: 10