Year: 2024
Type: article
Abstract: This paper discusses in depth the path of product system and design innovation and its practical application in enterprise product development. Through the detailed analysis of product system design innovation path, this paper reveals the important role of multi-dimensional innovation means such as technology path, market path and organization path in enhancing product competitiveness and market adaptability. At the same time, this paper also focuses on the user experience innovation, brand innovation and cultural innovation in the design innovation path, pointing out that these paths not only help to enhance the attractiveness of the product and user stickiness, but also effectively shape the unique brand image and cultural value of the enterprise.
Authors: Dehui Ye, Xinnv Jin
Institution: Guilin University of Electronic Technology
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405762213