Navigating the Digital Marketplace: the Role of Ai Transparency in Building Consumer Trust in E-commerce
Year: 2024
Type: article
Abstract: Artificial intelligence's incorporation into e-commerce platforms has completely changed online retail and how customers engage with online marketplaces.Although AI technologies provide previously unheard-of levels of personalization and operational efficiency, consumer trust is seriously threatened by their complexity and frequently opaque decision-making processes.This article explores how transparent methods boost user trust and promote long-term business growth by examining the crucial relationship between AI openness and consumer confidence in e-commerce contexts.
Author: Vijaya Kumar Reddy Atla
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4405764044