Marketing Mix Implementation Strategy in Improving Teacher Performance: A Study at State Senior High Schools In Bandung City
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study examines the impact of marketing mix elements (Product, Price, Promotion, Place) on teacher performance in Bandung City’s State Senior High Schools. Using quantitative methods and multiple regression analysis, the findings reveal that Product and Place have the strongest positive influence, while Price moderately contributes, and Promotion shows limited direct impact. Validity, reliability, and normality tests confirm robust data quality. The results emphasize the importance of curriculum innovation, equitable incentives, and quality infrastructure in enhancing teacher performance. Recommendations for holistic improvements in education management are discussed.
Author: Herty Ramayanti Sinaga
Institution: Padjadjaran University
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4405765697