Work

Quality as the cornerstone in hybrid business models: building brands and shaping consumer behaviour

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Quality & Reliability Management

DOI: 10.1108/ijqrm-06-2024-0177

Authors: Mikul Budhiraja, Ishwar Mittal

Institution: Maharshi Dayanand University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405795441

FWCI: 1.015

Cites: 196

Cited by: 2

Related to: 10